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Christmas at the Island
The more I do window advertising, the more I realize can be done in terms of marketing, especially Christmas windows. It's easy to fall into the routine of "same themes, different location". But with a little thought, you can promote the benefits of the business, while in the Christmas theme.
At the Island (Pigeon Forge Tn.) there's a small, but well crafted carousel. On the ticket office windows, I incorporated a horse from the carousel into one of the windows. I replaced the brass pole with a candy cane, and filled the rest of the design with ribbons, lettering, and Holly leaves. liked the layout, but wasn't sure how a black horse would work for a Christmas window, but it worked out just fine. I talked to the gal at the carousel, and she said that the horse I chose was the lead horse. The manufacturer makes the lead horse more elaborate than the others.
On the other ticket office window, I made a pitch about the memories one could have, along with a quick rendition of the wheel. It's huge, and really modern looking. On the restaurant widows, one of the managers requested "snow PEOPLE(?)" and a Gingerbread house. Making a lady snow gal was a fun challenge, and I decided that a restaurant scene would incorporate what the business was about. Instead of an ordinary Gingerbread house, I made their restaurant into a Gingerbread building.
I wore period clothing, and this is the first job I used my new wood crates to carry my paint cans. Making shipping crates Also included are several pictures of the vehicle parked next to mine. The wheel is beautiful at night